Binda Dey
Global Chief Marketing Officer Knight Riders Sports
Binda Dey is the Global Chief Marketing Officer at Knight Riders Sports, where she leads the global marketing strategy for the franchise across India, the Caribbean, the USA and the UAE. With more than two decades of experience, she oversees brand strategy, digital innovation, fan engagement, sponsorship, licensing and merchandising, building a fan-first ecosystem that combines storytelling, data and technology. She has also championed sustainability initiatives across stadiums hosting over 600,000 annual footfalls and grassroots programmes reaching more than 10,000 people. Previously, she held leadership roles at Red Chillies Entertainment, Disney-Star India, Twentieth Century Fox, Starcom and DDB Mudra, earning honours including HT Media's Crafting Bharat Award (2025), DMA Asia's Most Customer-Centric CMO (2021) and CMO Asia's Greatest Marketing Influencers (2017).