Santosh Padhi (Paddy)
Chief Creative Officer & Founder Into Creative, Mumbai
Santosh Padhi (Paddy) is the Founder and Chief Creative Officer of Into Creative, launched in 2025 after co-founding Taproot India in 2009, one of India's most influential independent agencies. Across more than three decades, he has created landmark campaigns including Pepsi's "Change the Game", Airtel's "Har Ek Friend Zaroori Hota Hai", Mumbai Mirror's "Hated by Some" and the launch of Amazon India, while working with brands such as Facebook, Disney, Myntra, Mahindra & Mahindra, Jio 5G and McDonald's. The first Indian to win a Cyber Lion at Cannes Lions (2008), he has won over two dozen Cannes Lions and 500-plus international awards, and has served on juries at Cannes Lions, D&AD, Clio Awards, The One Show and several other global creative festivals.